Can consumers affect Ben & Jerry's stock price?

Just like Bud Light and Target have found out in 2023, consumers have the power to affect the profitability and stock prices of a company, and Ben & Jerry's stock price, or at least for its parent company Unilever, has fallen recently amid boycott calls.

Why did Ben & Jerry's stock fall?

Stocks for Unilever, the company that owns Ben & Jerry's, fell by 0.53 percent on Thursday, as the Vermont ice cream maker faces boycott calls over its hotly contested Fourth of July message. On Tuesday, Ben & Jerry's sparked anger on social media with a Twitter post that read: "The United States was founded on stolen Indigenous land.

How much is Ben & Jerry's worth?

In 2019, according to the latest data, the Unilever brand was valued at approximately $4.16 billion. This is not the first time that Ben & Jerry's, a brand that's valued at $1 billion, has faced boycott calls this year.